UAE Air Freight Industry To Get Bigger With Fresh Ideas And Clever Thinking

While the freight and transport industry is almost recession-proof given that the need to transport goods between places is a process that cannot cease, the harsher reality is that not all niches of this industry, ride high on the growth bandwagon. In the UAE, predictions and assumptions all give out high fives to the future of the air, rail, ship and road freight segments, yet the foremost sector is still not fleshing out in the best way it should.

Air Freight Needs To Move From Best To Bestest

Yes, while air freight is the best, most secure and the quickest way of shipping goods to any hub, a large number of customers and shippers go on to rely more on ships and rail. Why so? The issue lies not in the infrastructure or even a plausible lack of it. The issue lies in the way the air freight segment is marketed.

The competition or presence of other players in our market was never a headache. The point that has come across as being a blunder is how we are not cooperative players. Air freight companies often believe in customer/client snatching tactics instead of having a joint understanding about operations in the same lane of a particular economy. The solution and only way to grow big in the air freight niche and to see heightened profits is to revise business with existing customers and get a nod from new customers by convincing them how air freight is the more viable option over ship-based transport. The clogged ports and delays in deliveries are evident results of the ship freight industry being over burdened with orders.

There is an immediate need to rehash our thinking in 2014. Air freight is not just a one-man show and cannot only be technologically reliant. There is an urgent need for a fresh influx of ideas and implementation of latest processes to bag a solid customer base.